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Analysis with the Lego Group

 Analysis in the Lego Group Essay

Tietgen Organization College MM216

COM August 2011

EVALUATION OF THE PROFANO GROUP

Daniella Pascu Daniella Pascu Helvijs Smoteks Noelia García Csaba Precub

Keystrokes: 27205 Educators: Meg Sønderlund Peter Storm-Henningse

Executive Brief summary This job is a example of the LEGO1 Group to analyse the company´s current situation, future campaign strategy as well as further potential of improve development. The aim is to analyse the managing strategy within an objective point of view and find out how a company including LEGO gets to a certain attractive position out there. The PROFANO group has turned itself a giant in the market for little one's toys. The firm commenced as a producer of wood made toys in Denmark 85 years ago. Sales allowed the Danish firm to survive, but not to prosper until it presented in 1949 miniature plastic-type blocks, with these plastic-type material blocks the corporation was able to marketplace to all countries over the world. LEGO has a strategic position on the market, is like a form of oligopoly. Individuals are loyal fans of their company, while the provider's name is associated with the interlocking bricks. Their particular internal organization is seen as the centralization of power, which is featured in the family business because the case of LEGO. Their mission is to inspire and develop the builders of tomorrow hence the innovation and development is really important in this company. They have to end up being first in everything, they can be focused in growth as well as for this they have to be original, must offer consumers what exactly they want and adapt to market adjustments This case analyze allows one to enter deeply into the company´s organisation to be able to understand every aspects of this kind of success. Inside the project, someone will be able to learn how a company that began as being a simple carpenter has become a leader in the market, and exactly how the company can manage to keep this success and reach more consumers and larger business in the future.

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LEGO® is known as a registered hallmark that belongs to the LEGO Group.

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Stand of Items Executive summary……………………………………………………………………. 2 1 . 0 INTRODUCTION.............................................................. 4 1 . 1 TROUBLE STATEMENT…………………………………………………………………4 1 . 2 DELIMITATIONS…………………………………………………………………………. 4 1 . 3 STATEMENT STRUCTURE……………………………………………………………………5 2 . 0 STRATEGY SECTION................................................. your five 3. zero ANALYSIS SECTION………………………………………………………………. 6 several. 1 INTERIOR SITUATION…………………………………………………………………6 3. 2 EXTERNAL SITUATION……………………………………………………………….. almost eight 3. a few ANALYSIS OF CURRENT SITUATION………………………………………….. 9 three or more. 4 LONG TERM CAMPAIGN STRATEGY………………………………………………….. 11 several. 5 GOALS AND ANTICIPATIONS FOR THE FUTURE………………….. 18

4. zero DISCUSSION………………………………………………………………………16 five. 0 CONCLUSION…………………………………………………………………….. 16 six. 0 BIBLIOGRAPHY……………………………………………………………….... 17 7. 0 APPENDICES…………………………………………………………………….. 18 several. 1 APPENDIX A several. 2 APPENDIX B 7. 3 APPENDIX C 7. 4 APPENDIX D 7. 5 APPENDIX E six. 6 APPENDIX F 7. 7 APPENDIX G

Record Memo

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1 . zero INTRODUCTION The group acquired the initially project task which is called project A. We were asked to investigate the current internal situation within a company precisely what is called SEGLAR. Analyzing the business could be extremely exciting because over the years PROFANO went through a lot of stages and after this it shows different deal with as was in the past. Working with the task we must look in the business life in recent days and also more in the inside situation, and after that we can locate answers why LEGO become so popular within our days. As 1932 from a small family owned Danish company LEGO has become the third biggest doll maker on the globe. It was rather than an easy method to reach it on the market, nevertheless LEGO realized that costumers requirements has to be satisfied on a lot of ways for this reason they have altered strategy and organization program over the years. Initially priority can be focusing on Growth and to reach larger reveal on the market. With this product which includes to do a great deal with creativity and...

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